The Sinhalese New Year has ushered in business expansion for ZipDial as we launch in the Sri Lanka market in the second week of April 2013.
Sri Lanka launch is the first major milestone in ZipDial’s international expansion. Unilever is our happy customer in India, and we are expanding that relationship beginning with a Sinhalese New Year campaign for Unilever’s Laojee tea brand in Sri Lanka. Unilever promoted a contest throughout the Sinhalese New Year. Users zipdialed to enter the poll and had a chance to win. They then had the option to follow Laojee Tea on ZipDial for future contests and personalized offers. (Watch Laojee Tea TVC)
Unilever’s agency, GroupM, is leading the campaign.
While Sri Lankan users differ from those in India in terms of literacy rates (91% versus 74%, respectively) and per capita income ($5,664 versus $3,267, respectively), there are many similarities. Like in India, advertisers in Sri Lanka have extremely little data on consumer preferences at a personalized level because internet and card-based payments have low penetration. In markets like these and the rest of emerging markets, ZipDial’s engagement and analytics platform has massive potential.
ZipDial has always been an aspiring Indian multi-national corporation, and we are now ready to usher our market leadership in India as a launch pad to expand into South East Asia.