SRK (Shah Rukh Khan) is Now Just a Missed Call (ZipDial) Away

We are happy to announce a global integration with Twitter India which will allow anyone in India to follow and engage with the King of Bolloywood Shah Rukh Khan (SRK) on twitter [ @iamsrk ] by simply zipdialing (ie. a missed call) on 09015500555. . Here is official press release by Red Chillies Entertainment.

(Video released by Red Chillies Entertainment. SRK thanking ZipDial and twitter India for this innovation.)
This feature works for all mobile uses in India on any phone, any operator network and is completely free of cost. Fans of SRK don’t need to have twitter account or internet (data plan) enabled on thier phone. Users can unsubscribe from SRK’s SMS tweets by zipdialing on 08067913982.
Commenting on this innovation ZipDial’s CEO and Founder Valerie Wagoner said “ZipDial is Asia’s leading mobile marketing and analytics platform, especially leveraging the simple and free user experience of ‘missed calls’. The ZipDial-Twitter service provides an unmatched platform on which to expand the reach of mobile content. We are delighted to help make this service available for Shah Rukh Khan and his vast Indian audience.”